Peter Munch Andersen

I have been very lucky to be in the right place at the right time.
Let me give you a few examples of successful recipes:

 

THE MEETING POINT

Introducing HomeBanking to the very conservative Danes in the 90s

 

LEAN MARKETING

Promoting the world's first commercial Bluetooth product (GN 9000)

 

JOINT OPERATIONS

Saving a bank from a "hostile takeover” through integrated branding (Amagerbanken)

 

THE ACID TEST

Developing and testing all marketing activities on well-known strategic goals (Fredgaard)

 

GLOBAL IMPACT

Building No 1 brands through strong commitment from all parties (Vestas / VELUX)

 

UNITED BRANDS

Merging DNA with different companies, entities or even countries (EU / ENAVATE).

 

And do not worry - I am from Jutland and therefore humble by nature. I do know my limits, yet I am never in to deep thanks to my exclusive network of experienced specialists from all over the world. Let me start by quoting the good Dalai Lama:

 

 

” When you speak, you only repeat what you already know.
When you listen, you might learn something new."