Peter Munch Andersen
I have been very lucky to be in the right place at the right time.
Let me give you a few examples of successful recipes:
THE MEETING POINT
Introducing HomeBanking to the very conservative Danes in the 90s
Promoting the world's first commercial Bluetooth product (GN 9000)
Saving a bank from a "hostile takeover” through integrated branding (Amagerbanken)
THE ACID TEST
Developing and testing all marketing activities on well-known strategic goals (Fredgaard)
Building No 1 brands through strong commitment from all parties (Vestas / VELUX)
Merging DNA with different companies, entities or even countries (EU / ENAVATE).
And do not worry - I am from Jutland and therefore humble by nature. I do know my limits, yet I am never in to deep thanks to my exclusive network of experienced specialists from all over the world. Let me start by quoting the good Dalai Lama:
” When you speak, you only repeat what you already know.
When you listen, you might learn something new."