Peter Munch Andersen
TIMING IS ESSENTIAL
I have somehow been good at being in the right place at the right time.
Let me give you a few examples of successful recipes:
THE MEETING POINT
Introducing HomeBanking to the very conservative Danes in the 90s demanded thorough research in what it takes for ordinary people to invest in PcCs and modems, and then find trust in sending money online.
Promoting the world's first commercial Bluetooth product (GN 9000) by connecting local GN Netcom marketing offices to our global network of dedicated specialists. Clever.
Saving a bank from a "hostile takeover” through integrated branding (Amagerbanken).
That year, we also reached our yearly goal by February 13. Well done.
THE ACID TEST
Developing an analytic tool to match all marketing activities with the overall strategic goals allowing us to prioritise all activities (Fredgaard). Smart.
Building No 1 brands through strong commitment from all parties (Vestas / VELUX) inviting top specialists from all the world to the team. Mutual gaining.
Merging DNA with different companies, entities or even countries (EU / ENAVATE).
Takes an unbiased open mind to identify the most important elements.
And do not worry - I am from Jutland and therefore humble by nature. I do know my limits, yet I am never in to deep thanks to my exclusive network of experienced specialists from all over the world. Let me start by quoting the good Dalai Lama:
” When you speak, you only repeat what you already know.
When you listen, you might learn something new."